Do you use the feature “Who viewed my profile on LinkedIn”
This feature is very handy and helps you with two things which are in summary – 1 ) Names and details of people who have viewed your profile and 2) Statistics and Trends who have viewed your profile over the past 90 days.
This information could be useful in identifying potential hires, employers, valuable additions to your network, leads for sales and business development. The amount of information you see about people who have viewed your profile depends on the following: – Your type of account, the privacy settings of those users.
Here is what you get from this feature on LinkedIn:
- Details of daily visitors and over the past week
STATISTICS and TRENDS
- Total visits to your LinkedIn Profile
- Trends in visits to your profile
- Trends in the number of times you have appeared in searches on LinkedIn
- Top search keywords that you appeared in
- Viewers by geography
- Top 5 countries where you got most of your visits from
- Viewers broken down by industry
DAILY VISITORS TO YOUR PROFILE – Every day LinkedIn shows you who has viewed your profile. You will see their name, title and industry. Of course you will also get something like ” Someone in the accounting industry”. It also depends on the amount of information others choose to disclose. Say for instance I see that a Headhunter from Joe Blog and Associates has viewed my profile, that could be a business development lead. When I talk to the headhunter it is not a cold call, because there is a point of reference, their visit to my LinkedIn profile.
STATISTICS and TRENDS
TOTAL VISITS – This is the total number of visits to your profile in a given period.
TRENDS IN VISITS – LinkedIn gives you in a weekly breakdown for the total visits in a week or total number of visits up to that point in the week. Using a bar graph you can easily see the trend in the number of visits.
TRENDS IN NUMBER OF TIMES YOU APPEARED IN SEARCHES – You can see how many times you have appeared in searches each week. This is also given per week and you can see the trend over the weeks.
TOP SEARCH KEYWORDS – LinkedIn gives you the top 15 search keywords that you have appeared in the results. How can you use this. When let’s say you keep appearing in IT Manager results but you are now a Headhunter, you might want to tweak your profile so that it shows up in the desired searches. Perhaps this aspect of tweaking a profile for searches will be covered in a separate profile.
VIEWERS BY GEOGRAPHY – Using a global map, LinkedIn highlights the areas where your visitors are coming from. The areas are shaded and using the size of the area shaded you can see the proportion of visitors from one area in relation to another. Move your mouse around the shaded area and you will get the name of country and number of visits from that particular country.
TOP 5 COUNTRIES – The top 5 countries by viewers are listed and you can easily see the spread in viewers. I have taken an extract from my account.
VIEWERS BROKEN DOWN BY INDUSTRY – LinkedIn breaks down your viewers into 15 industries. Below is an extract from my account.
|Information Technology and Services||111|
|Professional Training & Coaching||97|
|Staffing and Recruiting||86|
|Marketing and Advertising||40|
|Mining & Metals||23|
If you need more information on the subject covered in this article why not get in touch on LinkedIn@chessplains.com